WARC Talks: How culture is key to influencing behavior
The WARC Podcast
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The Importance of Intimacy in Marketing
We have to study culture the way scholars study culture. We quote or quote, go native. Do you want to know about cosplayers? Go to Comic Con. Eat what they eat. Hang out what they hang out. Like, just become one of them. And that requires getting closer. That requires radical, radical,. radical, radical,radical intimacy"
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