The Behavioral Design Podcast

Blindsight & Neuroscience of Marketing with Matt Johnson and Prince Ghuman

Jun 18, 2021

48:03

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Highlights

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Episode notes

Transparency Is a Part of the Ethical Middle Ground

04:22

Blindsight as Marketing?

01:35

The Value Exchange

02:07

Introduction

2min

You Guess Covered U Different Parts of the Field

2min

Noro Science of Noro Marketing

2min

How Do We Understand and Predict Human Behavior?

3min

Blindsight as Marketing?

2min

The Conscious Consumer

2min

A Marketing Book, Is It a Self Help Book?

3min

The Response to Bad Marketing Isn't No Marketing

2min

The Value Exchange

2min

10.

Transparency Is a Part of the Ethical Middle Ground

4min

11.

How to Value? Is It a Good Idea?

3min

12.

The Consequences of Buying Candy

3min

13.

Is There a Way to Get Rid of This Incentive Misalignment?

2min

14.

How to Get Rid of the Tacondiction Problem?

4min

15.

Is It Underrated, Correctly Rated, or Overread?

2min

16.

The Importance of Zooming in Classrooms

2min

17.

Choice, Having Choice

2min

18.

How Do You Live Your Own Life?

2min

19.

The Power of Contect and Memory

2min

20.

The Counterfactual Thinking, Ah, Is a Good Idea?

2min

21.

The Signpot Podcast - Murgatroyd

2min

Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world and Prince Ghuman is an experienced marketer with great experience of applying neuroscience to marketing and business strategy. Together they've written the book Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brain.

In this episode, we have a fun conversation with Matt and Prince about what the heck "Blindsight" is and what it has to do with decision-making, we dive into the ethics around using behavioral science for good (and for less obviously good “marketing” purposes) and how we can solve the thorny problem of tech addiction.

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