3min chapter

The Behavioral Design Podcast cover image

Blindsight & Neuroscience of Marketing with Matt Johnson and Prince Ghuman

The Behavioral Design Podcast

CHAPTER

The Consequences of Buying Candy

i think it really makes the most difference what is the actual process by which these decisions are made. I don't think we can say that a given decision, architecture or marketing tactic is ethical if we don't understand the psychology that produced that behavior. And so i do think there's clear boundary conditions when it comes to transparency as well.

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