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Blindsight & Neuroscience of Marketing with Matt Johnson and Prince Ghuman

The Behavioral Design Podcast

CHAPTER

The Counterfactual Thinking, Ah, Is a Good Idea?

i think one sotho insight whic comes up again and again, is this idea of a counterfactual thinking. Whenu you get into gin to a certain task, if it's eena not ideal task, you're always sot of plague by, oh, what could i be doing right now? How happier would i be if i was just this? Like, you know, kind of that that guessing game? And i think that there is evident showing that that is really saps are happiness.

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