Blindsight & Neuroscience of Marketing with Matt Johnson and Prince Ghuman
The Behavioral Design Podcast
The Response to Bad Marketing Isn't No Marketing
Do you worry that marketers themselves could use the book as canof this how to manage, for manipulating and taking advantage of consumers? Madan: The response to shady marketing isn't no marketing. And i do think that there is a balance, and i think it's inevitable if you exploit the consumer too much with behavior science.
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