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Blindsight & Neuroscience of Marketing with Matt Johnson and Prince Ghuman

The Behavioral Design Podcast

CHAPTER

A Marketing Book, Is It a Self Help Book?

"It's weird being a marketer who understands n o science, right? So for me, it's always playing both sides of the proverbial field," he says. "I've always had this foot on each each world, and i struggled with coming to terms with it, especially in recent years." The book is his way of 'opening up everything that i had researched, personally'

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