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Blindsight & Neuroscience of Marketing with Matt Johnson and Prince Ghuman

The Behavioral Design Podcast

CHAPTER

Transparency Is a Part of the Ethical Middle Ground

Transparency got to be part of the equation that helps find a ethical middle ground. There's some research indicating that greater, algarith mac transparency better informs consumers and leads them to make more deliberative decisions about these things. But then there's other research showing that transparency has the opposite effect,. especially when it comes to certain types of nudges that are employed in an user inner face. And so a long story short, some of the research that we're working on right now is trying to develop a framework which doesn't focus dairly on a single variable but looks at boundary conditions for these variables.

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