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How Do We Understand and Predict Human Behavior?
D imed: How do we understand and predict human behavior? You have this pretty incredible metaphor of blind sight, which is the ability for some legally blind people to actually see without their conscious awareness. And so i'd love you to talk a little bit about how this phenomenon translates to consumer behavior. D imed: We're really interested in the same types of questions, fundamentally, but very different orientations.