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Perfect Balance: An Advertising Law Podcast chevron_right

Episode 24: AI-Generated Marketing: Who Owns the IP?

Jun 27, 2023
27:32
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1
Introduction
00:00 • 2min
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2
How to Use Generative AI Platforms to Create an Ad Campaign
01:49 • 3min
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3
The Potential Risks of Using Generative AI Platforms
04:39 • 4min
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4
The Risks of AI-Generated Output
08:56 • 3min
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5
The Risk of Unpredictability in the Landscape of AI Platforms
11:42 • 2min
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6
The Dangers of AI-Generated Music in Social Media
14:10 • 2min
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7
The Complexity of AI in Advertising
16:24 • 2min
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8
The Potential Risks of a 50s Kitchen Brand's New Advertising Campaign
18:19 • 2min
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9
AI and the 50s Housewife
19:54 • 3min
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10
Tips for Companies Using AI as Technology Continues to Develop
22:38 • 5min
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In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt Entertainment Partner Nathaniel Bach and Intellectual Property Protection and Enforcement Partner Jessica Wood to discuss challenges with owning AI-generated content created for marketing and minimizing intellectual property and other risks.

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