Perfect Balance: An Advertising Law Podcast

Episode 24: AI-Generated Marketing: Who Owns the IP?

Jun 27, 2023

27:32

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Episode notes

Introduction

2min

How to Use Generative AI Platforms to Create an Ad Campaign

3min

The Potential Risks of Using Generative AI Platforms

4min

The Risks of AI-Generated Output

3min

The Risk of Unpredictability in the Landscape of AI Platforms

2min

The Dangers of AI-Generated Music in Social Media

2min

The Complexity of AI in Advertising

2min

The Potential Risks of a 50s Kitchen Brand's New Advertising Campaign

2min

AI and the 50s Housewife

3min

10.

Tips for Companies Using AI as Technology Continues to Develop

5min

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt Entertainment Partner Nathaniel Bach and Intellectual Property Protection and Enforcement Partner Jessica Wood to discuss challenges with owning AI-generated content created for marketing and minimizing intellectual property and other risks.

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