The Complexity of AI in Advertising

A brand is launching a new line of kitchen appliances with the retro design inspired by the 1950s. It asks its creative agency to come up with an advertising campaign that matches the 50s theme. The agency uses a popular generative AI tool to create images of various 50s kitchens using its client's new retro line of kitchen appliance. Jessica: Can the brand own the images generated by this AI tool? I think there's a mixture of components here that we're talking about.