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Episode 24: AI-Generated Marketing: Who Owns the IP?

Perfect Balance: An Advertising Law Podcast

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Tips for Companies Using AI as Technology Continues to Develop

The state of the law is also moving very quickly as it relates to AI. Courts are wrestling with these issues based on pending lawsuits. Brands can ask an agency to use AI tools in a different way. They can require the agency upfront to disclose AI generated content. And when applying for protection in a copyright office, they should be sure to exclude any AI generated content from a copyright application.

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