Perfect Balance: An Advertising Law Podcast cover image

Episode 24: AI-Generated Marketing: Who Owns the IP?

Perfect Balance: An Advertising Law Podcast

CHAPTER

Introduction

Poe Po-E is a partner in Monat's advertising, marketing and media practice. How can companies use generative AI tools to create advertising campaigns that can be protected by intellectual property rights? To discuss these complex issues, he has with him today two of his partners based in our Los Angeles office: Jessica Wood and Nat Bach.

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