Perfect Balance: An Advertising Law Podcast cover image

Episode 24: AI-Generated Marketing: Who Owns the IP?

Perfect Balance: An Advertising Law Podcast

CHAPTER

The Dangers of AI-Generated Music in Social Media

There's no guarantee that the content creator has all the rights and what they've posted, particularly with respect to music. Even now, reposting content by brands can turn and express a protected use of music into a commercial one in the advertising context. Brands will need to be particularly attuned to that, including in the AI context.

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