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Episode 24: AI-Generated Marketing: Who Owns the IP?
Perfect Balance: An Advertising Law Podcast
How to Use Generative AI Platforms to Create an Ad Campaign
Jessica Poe: What are the key IP ownership issues that companies should consider when using generative AI tools to create an ad campaign? Poe: Most generative AI platforms have three main components. There's the input, which is what the user directs the AI platform to do,. Then there's the output, which could be music, artwork, text, video, code or a number of other items.
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