Perfect Balance: An Advertising Law Podcast cover image

Episode 24: AI-Generated Marketing: Who Owns the IP?

Perfect Balance: An Advertising Law Podcast

CHAPTER

How to Use Generative AI Platforms to Create an Ad Campaign

Jessica Poe: What are the key IP ownership issues that companies should consider when using generative AI tools to create an ad campaign? Poe: Most generative AI platforms have three main components. There's the input, which is what the user directs the AI platform to do,. Then there's the output, which could be music, artwork, text, video, code or a number of other items.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner