Perfect Balance: An Advertising Law Podcast cover image

Episode 24: AI-Generated Marketing: Who Owns the IP?

Perfect Balance: An Advertising Law Podcast

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AI and the 50s Housewife

The agency now asked the AI tool to create a virtual image of a 50s housewife. Does it look like Betty Draper from the Mad Men series? And what rights does the brand need to consider if it does? Jessica: Users should not prompt the platform to create a person in the style of someone or something that exists.

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