The Side Hustle Show 505: How to Find Expensive Problems (And Getting Paid to Solve Them)
13 snips
May 23, 2022 AI Snips
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Pick a Laser-Focused Niche
- Pick a laser-focused niche where you become the go-to expert for a very specific expensive problem.
- A clear specialization enables easier client targeting and marketing effectiveness.
Use Prospect Language for Trust
- Conduct market research calls with prospects to understand their actual problems and language.
- Use their words in your marketing to build trust and show you understand their pain points.
Beta Test to Validate Service
- After market research, offer beta test services free for feedback and testimonials.
- This reveals pricing, process flaws, and builds social proof for future clients.