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505: How to Find Expensive Problems (And Getting Paid to Solve Them)

The Side Hustle Show

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What's Your Social Mediam Presence Like?

Market research calls are so important. They're going to use a bun of words that a non expert would use to describe the stuff that you are an expert at. And you need to get those words and put them in your marketing materials. This is the benefit of targeting specific market,. You pull that language that's specific to that tribe, to use the seth goden term, and you can put that straight into your materials. So at the top of the page, when you say, i help dennis with facebook ads, they're going to read down that page, and they're goingto scimulate they're talking to a dentist like you obviously get them.

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