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Full-Funnel B2B Marketing Show
Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević
Nov 14, 2023
Andrei Zinkevich and Vladimir Blagojević discuss how to run a B2B customer research to support a data-driven GTM strategy. They cover topics such as selecting customers for research, key questions to ask, and processing data to refine GTM strategy. They also discuss building strong customer relationships, understanding buying triggers, and exploring the customer journey in ABM.
01:04:31
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Quick takeaways
- Customer research provides valuable insights to develop targeted strategies and improve the go-to-market approach.
- Understanding the customer's research process helps shape marketing messaging and engagement strategies.
Deep dives
Understanding the Importance of Customer Research
Customer research is essential for making informed decisions based on reliable data. Companies often make decisions based on limited data, only seeing a small part of the picture. By conducting customer research, companies can gain deeper insights into their target audience and their needs. Research helps in identifying the triggers that lead to buying decisions, understanding the challenges faced by prospects, and discovering the most effective ways to position and market products. By prioritizing customer research and leveraging the insights gained, companies can develop targeted strategies, improve their go-to-market approach, and drive better results.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode