Full-Funnel B2B Marketing Show Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević
Nov 14, 2023
Andrei Zinkevich and Vladimir Blagojević discuss how to run a B2B customer research to support a data-driven GTM strategy. They cover topics such as selecting customers for research, key questions to ask, and processing data to refine GTM strategy. They also discuss building strong customer relationships, understanding buying triggers, and exploring the customer journey in ABM.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Importance of Customer Research for Data-Driven Go-To-Market Strategies
02:09 • 25min
Building Strong Customer Relationships in B2B Companies
27:05 • 19min
Full Funnel GTM Strategy Bootcamp and Customer Research
45:46 • 3min
Understanding Buying Triggers and Generating Qualified Leads
48:25 • 7min
Discussing the Problem with Publishers and the Research Process
55:27 • 3min
Exploring a Customer's Journey in Discovering ABM
58:30 • 3min
Practical Framework for Customer Research and Future Sessions
01:01:28 • 3min