Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević
Full-Funnel B2B Marketing Show
Full Funnel GTM Strategy Bootcamp and Customer Research
This chapter discusses a full funnel GTM strategy bootcamp and invites listeners to join. It also covers customer research, focusing on the buying trigger and emphasizing the importance of considering the buyer journey from an earlier stage.
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