Andrei Zinkevich
B2B marketing leader and co-host of the Full-Funnel B2B Marketing Show, specializing in ABM strategy, program audits, and operational playbooks for scaling account-based programs.
Best podcasts with Andrei Zinkevich
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Nov 14, 2023 • 1h 5min
Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević
Andrei Zinkevich and Vladimir Blagojević discuss how to run a B2B customer research to support a data-driven GTM strategy. They cover topics such as selecting customers for research, key questions to ask, and processing data to refine GTM strategy. They also discuss building strong customer relationships, understanding buying triggers, and exploring the customer journey in ABM.
Dec 3, 2024 • 41min
Why ABM Doesn’t Work (and How to Fix It) - Andrei Zinkevich
Andrei Zinkevich, co-founder of FullFunnel.io and co-host of the Full-Funnel B2B Marketing Podcast, shares insights on the struggles many face with account-based marketing (ABM). He discusses a shocking statistic where 98.5% of marketers are dissatisfied with their ABM performance. Andrei emphasizes that true ABM transcends basic strategies and requires personalization, meticulous account research, and building genuine relationships. He debunks myths about expensive software needs while advocating for a leaner, resourceful approach to improve outcomes.
