Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević
Full-Funnel B2B Marketing Show
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Building Strong Customer Relationships in B2B Companies
This chapter explores strategies for building strong relationships with customers in B2B companies, emphasizing the importance of communication and personalized approaches. The speakers discuss techniques such as studying customer interests, engaging on social networks, and featuring customers in interviews or newsletters.
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