Full-Funnel B2B Marketing Show cover image

Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević

Full-Funnel B2B Marketing Show

CHAPTER

Importance of Customer Research for Data-Driven Go-To-Market Strategies

The speakers discuss the significance of conducting customer research to develop data-driven go-to-market strategies. They highlight the limitations of relying solely on analytics and sales calls and stress the importance of understanding the complete customer journey. The chapter covers the first step in customer research, which involves analyzing sales pipeline velocity, revenue trajectory, and setting appropriate goals based on this analysis.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner