Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević
Full-Funnel B2B Marketing Show
Importance of Customer Research for Data-Driven Go-To-Market Strategies
The speakers discuss the significance of conducting customer research to develop data-driven go-to-market strategies. They highlight the limitations of relying solely on analytics and sales calls and stress the importance of understanding the complete customer journey. The chapter covers the first step in customer research, which involves analyzing sales pipeline velocity, revenue trajectory, and setting appropriate goals based on this analysis.
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