Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević
Full-Funnel B2B Marketing Show
Discussing the Problem with Publishers and the Research Process
The chapter discusses the issue of publishers not including predictive zero revenue in their revenue playbooks and explores the research process for finding a solution, including the questions to ask customers and a real example of a customer's experience.
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