Vladimir Blagojević
Co-host of the Full-Funnel B2B Marketing Show podcast, expert in full-funnel marketing and demand generation.
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Nov 14, 2023 • 1h 5min
Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević
Andrei Zinkevich and Vladimir Blagojević discuss how to run a B2B customer research to support a data-driven GTM strategy. They cover topics such as selecting customers for research, key questions to ask, and processing data to refine GTM strategy. They also discuss building strong customer relationships, understanding buying triggers, and exploring the customer journey in ABM.
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