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Vladimir Blagojević
Experienced marketer specializing in B2B customer research and GTM strategy
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Nov 14, 2023 • 1h 5min
Episode 118: How to run a B2B customer research to make a data driven GTM Strategy with Andrei Zinkevich & Vladimir Blagojević
Andrei Zinkevich and Vladimir Blagojević discuss how to run a B2B customer research to support a data-driven GTM strategy. They cover topics such as selecting customers for research, key questions to ask, and processing data to refine GTM strategy. They also discuss building strong customer relationships, understanding buying triggers, and exploring the customer journey in ABM.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode