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S1 Ep4: Prof Mary Lambkin-Coyle - A World Transformed: Marketing Strategies in the Age of a Pandemic

Apr 27, 2020
31:24
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1
Introduction
00:00 • 5min
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2
Is It a Good Idea to Stop Advertising?
04:32 • 4min
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3
Relationships and Inertia
08:28 • 2min
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4
Do You Think Social Giving Will Matter in the Future?
10:27 • 3min
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5
Do We Need to Properly Resource Our Online Brands More?
13:03 • 3min
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6
Is Online Ordering a Good Thing?
16:13 • 3min
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7
Is There a Constellation of the Spending
19:20 • 2min
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8
Do You Think That's Going to Last?
21:36 • 2min
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9
Is There a Crisis Moment in Marketing?
23:11 • 2min
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10
Is There a Pent Up Demand in the Economy?
24:57 • 6min
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Mary Lambkin-Coyle, Professor of Marketing and author of the influential Consumer Market Monitor, discusses how the marketing world has changed overnight and how companies can mitigate challenges and pitfalls. 
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