Is There a Constellation of the Spending

I've been amazed at how many companies have publicly announced that they've slashed their budgets you mentioned earlier in the conversation that marketing budget is so vulnerable. I noticed Coca-Cola slashing their budget in the UK just down to zero straight away obviously that will gradually return as you pointed out yourself do you think it will be spent on different things after this? Do you think it's basically a numbers games the numbers are there they'll go with those particular platforms.