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S1 Ep4: Prof Mary Lambkin-Coyle - A World Transformed: Marketing Strategies in the Age of a Pandemic

UCD Business Impact

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Do You Think That's Going to Last?

I think that there have been some benefits to families being thrown together as we all are at the moment by necessity and it's very nice to see people doing things together. But nowadays even young children all have their mobiles and their tablets their iPads and so on so media consumption has become very very fragmented. I think if by sitting together and watching a Netflix movie or whatever brings people together and they look back on it as a nice kind of holiday of a sort but I think the fragmentation is very hard to see it's very hard to seeing that changing.

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