Introduction

This is UCD Business Impact, a new podcast series of the UCD College of Business. Each week we'll be joined by World Run Out academics from across the College of Business as well as industry leaders to discuss the most compelling business issues facing Ireland and the world. Our experts each week will offer insight, spark, curiosity and challenging to rethink how you do business in a changing world. Now, I'm delighted to welcome onto our podcast edition today Professor Mary Lampkin-Coel who is of course the Professor of Marketing at UCD Business School. So very, very welcome first of all Mary.