Is There a Crisis Moment in Marketing?

You're always in danger of being seen as opportunistic it's been a little bit tone deaf and taking advantage of a crisis moment for the wider community. Well I think consumers are very tuned into all these things and they know what is genuine  and if it seemed to be in any way cynical or opportunistic I think they would see through it. "I definitely think that wise companies and wise marketing people are being very cagey about saying look maybe we're better to just go off air rather than be talking about something that may actually do more harm than good" he says.