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S1 Ep4: Prof Mary Lambkin-Coyle - A World Transformed: Marketing Strategies in the Age of a Pandemic

UCD Business Impact

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Is It a Good Idea to Stop Advertising?

I think the property to pause for a lot of things I mean if you think of something like cars nobody can. Car sales are down by over 60% new car sales that this year so far it's very hard to think of advertising away energetically when you actually know that people cannot go out they cannot system cars. People can easily get over those short term things in terms of their attachment to brands. There is no negativity here in that businesses are closed and their customer franchise is interrupted but there's no bad feeling so it's a temporary interruption.

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