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S1 Ep4: Prof Mary Lambkin-Coyle - A World Transformed: Marketing Strategies in the Age of a Pandemic

UCD Business Impact

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Is There a Pent Up Demand in the Economy?

In terms of the different sectors as we come out of this crisis you've got consumer durables, retail sector and financial services. What sectors do you think will be picking up the bit of business that does come out? Is it likely in your personal view at least to be a bit of a pent up demand out there or do you think things would be very slow)? Mary: I'd be inclined to think that the this recovery from the current situation will work from the demand side from the consumer backwards up the supply chain.

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