287 - The Current State of Search, Dark Social, and Attribution

1

Introduction

00:00 • 6min

2

The Power of Influencers

05:45 • 2min

3

Marketing Through Your Audience Sources of Influence Has No Name

07:22 • 2min

4

Is Your Attribution Model Skewed to Capturing Demand?

09:41 • 1min

5

Is There Any Way to Attribute Traffic?

11:09 • 5min

6

The Serendipity of Marketing

15:43 • 2min

7

Pay vs Organic

17:42 • 2min

8

Are You Thinking About Building a Spark Turo Company?

19:37 • 2min

9

How to Build a Microsot?

22:03 • 5min

10

The Investors Are Not Incentivising You to Exit the Business

27:18 • 2min

11

Is There a Difference Between Financi and Employee Experience?

29:45 • 3min

12

Employee Stock Options - What Happened to You?

32:23 • 5min

13

I'm the One Who Decided to Step Down

37:16 • 3min

14

How Much of Your Early Success Would You Attribute to Your Profile?

40:32 • 3min

15

Spark Toro

43:41 • 2min

16

Poste Unlinked

45:31 • 4min

17

Influence Marketing

49:04 • 3min

18

Demand or Lifehigh?

52:11 • 3min

19

Is Your Product a Native Analogue?

54:55 • 3min

20

The State of the Man Jen Podcast

57:34 • 2min

287 - The Current State of Search, Dark Social, and Attribution | Rand Fishkin