287 - The Current State of Search, Dark Social, and Attribution | Rand Fishkin
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Is There Any Way to Attribute Traffic?
Anda: A tremendous amount of marketing a cannot be attributed, right? The content that you create, the i mean, this this weapon, or any anything that happens out of it,. If i recommend a brand of socks, there's no way that darned tough socks will be able to attribute it, and should. They therefore have never invested in all the things that brought them to my attention. And so i want to, i want to talk through and get your, i mean, maybe you have more to expand on it than i'd like to talk as we sort of develop new ways to measure this stuff - which involves a lot more qualitative customer insights. But would love to hear
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