287 - The Current State of Search, Dark Social, and Attribution | Rand Fishkin
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Introduction
i'm really thrilled to have ranfishkin here. Rand was the founder of a company called mas, which is a powerful, well known c o tool. He founded another company called spark tora, which we might talk a litle bit in detail about as well. I think there's three conflating factors, maybe even four, that are going on that make me think less about sso as a primary channel. And those are one, even though google is, u kno bigger than it’s ever been, it's also capturing more of the demand and value for itself, for Google, the company, than any one else.
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