287 - The Current State of Search, Dark Social, and Attribution | Rand Fishkin
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The Serendipity of Marketing
The only answer is to ask them, which, as you know, has varying degrees of reliability and accuracy. And when your cococola or proctor and gamble, running a geographic base, inc mentality experiment over a six month period time probably make sense. You got enough consumers, a enough ssistical relevants. Go to a place where you're a b to b company trying to sell the c f o at companis that are 50 to a thousand employees that fit into these three industries,. Your incremality tests are going to be completely useless.
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