287 - The Current State of Search, Dark Social, and Attribution | Rand Fishkin
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How to Build a Microsot?
When i left mas, i felt like i had a chip on my shoulder and something to prove. So one of the things that really appealed to me was this concept of zebra's versus unicorns. Their goal is not to become a monopoly but rather to be a great business for their founders and employees and team n you know, and the world around them. And so we are an llc, we pay out profit, We pay out two investors from the profits that we make with spark tarrant. A, everybody gets pro rata dividends every year? You know who else works this way? I'm always blown away by folks like yourself who completely boot strapped like that
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