287 - The Current State of Search, Dark Social, and Attribution | Rand Fishkin
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Is Your Attribution Model Skewed to Capturing Demand?
The way that companies measure and evaluate the effectiveness of their marketing, is skewed toward capturing a man. Therefore they're not crady in any demand. When there's an economic down turn, what you need to do as you need to figure out how to create demand,. Not capture i cause the demand is going to go down. And so instead of doing that, move out, create demand, bypass the whole capture motion.
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