

Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
Mar 8, 2024
Joe Zappa discusses hurdles in B2B ad tech, tips for CEO involvement in social media. Debate on misclassification of IDs in ad tech industry. Exploration of Reddit's ad approach, TikTok's ad business impact, and challenges in ad auctions. Avast fined for selling user data, highlighting privacy concerns and regulatory implications.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating Challenges in Adtech Marketing
01:53 • 16min
Building Goodwill with Audiences, Twitter Engagement, and Critique of Brand Publication Transparency
17:53 • 4min
Ad Tech Industry Misclassification Debate
21:33 • 3min
Navigating the Evolving Landscape of Digital Advertising
24:51 • 16min
Exploring a Recent Funding Announcement and Company Services in the Ad Tech Industry
40:26 • 2min
Privacy Concerns and Regulatory Implications of Data Selling by Avast
42:38 • 5min