Marketecture: Get Smart. Fast.

Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it

Mar 8, 2024
Joe Zappa discusses hurdles in B2B ad tech, tips for CEO involvement in social media. Debate on misclassification of IDs in ad tech industry. Exploration of Reddit's ad approach, TikTok's ad business impact, and challenges in ad auctions. Avast fined for selling user data, highlighting privacy concerns and regulatory implications.
Ask episode
Chapters
Transcript
Episode notes