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Marketecture: Get Smart. Fast.
Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
Mar 8, 2024
Joe Zappa discusses hurdles in B2B ad tech, tips for CEO involvement in social media. Debate on misclassification of IDs in ad tech industry. Exploration of Reddit's ad approach, TikTok's ad business impact, and challenges in ad auctions. Avast fined for selling user data, highlighting privacy concerns and regulatory implications.
47:33
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Quick takeaways
- Ad tech companies face challenges in differentiation due to industry commoditization.
- CEOs can boost company visibility by engaging in social media for thought leadership.
Deep dives
Kevil's Retail Media Cloud Provides Customized Ad Experiences
Kevil's Retail Media Cloud offers a platform for retail media networks to personalize ad experiences, enhancing data control and tailoring ad experiences for users. The platform combines ad serving and CDP personalization to create on-site ads for retailers and marketplaces in a privacy-safe manner.
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