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16min chapter
Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
Marketecture: Get Smart. Fast.
Navigating Challenges in Adtech Marketing
Exploring the obstacles faced in Adtech marketing, including alignment issues, messaging relevance, and distribution tactics. Tips are provided on setting business objectives, increasing platform presence, and engaging CEOs in social media for effective B2B influence.
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