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Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
Marketecture: Get Smart. Fast.
Building Goodwill with Audiences, Twitter Engagement, and Critique of Brand Publication Transparency
Exploring the significance of audience goodwill in content creation, comparing engagement levels for established versus new creators. Discussing the impact of a COO's Twitter engagement and the value of enthusiastic brand advocates, along with a critical analysis of The Trade Desk's brand publication.
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Discover
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