Joe Zappa discusses hurdles in B2B ad tech, tips for CEO involvement in social media. Debate on misclassification of IDs in ad tech industry. Exploration of Reddit's ad approach, TikTok's ad business impact, and challenges in ad auctions. Avast fined for selling user data, highlighting privacy concerns and regulatory implications.

Joe Zappa, CEO of Sharp Pen Media, discusses B2B tech content marketing challenges. Emphasizes creating emotionally resonant content vs. practicality. Explores the importance of differentiation, consistent value, and long-term audience building for business growth.