Joe Zappa
Host and producer of the Open Market podcast, focused on building companies in the advertising industry. Provides commentary and strategic advice on adtech marketing, communications, and growth for founders and executives.
Best podcasts with Joe Zappa
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Mar 8, 2024 • 48min
Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
Joe Zappa discusses hurdles in B2B ad tech, tips for CEO involvement in social media. Debate on misclassification of IDs in ad tech industry. Exploration of Reddit's ad approach, TikTok's ad business impact, and challenges in ad auctions. Avast fined for selling user data, highlighting privacy concerns and regulatory implications.
Mar 22, 2024 • 19min
Problems With B2B Tech's Content Marketing Approach
Joe Zappa, CEO of Sharp Pen Media, discusses B2B tech content marketing challenges. Emphasizes creating emotionally resonant content vs. practicality. Explores the importance of differentiation, consistent value, and long-term audience building for business growth.
