B2B Tech Content Marketing Challenges

Many B2B tech companies face challenges in their content marketing strategies. One major issue is being overly product-centric, focusing too much on product features rather than creating value for the audience. To overcome this, companies like Bambora have succeeded by producing content around broader themes like sustainable marketing, resonating with audiences beyond just product details. Another challenge is commoditization, where products in the same category may seem similar. To stand out, companies need to make their product memorable and focus on differentiation beyond features.