

Problems With B2B Tech's Content Marketing Approach
Mar 22, 2024
Joe Zappa, CEO of Sharp Pen Media, discusses B2B tech content marketing challenges. Emphasizes creating emotionally resonant content vs. practicality. Explores the importance of differentiation, consistent value, and long-term audience building for business growth.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Creating Valuable Content Beyond Promotion
04:22 • 8min
Exploring Virality vs. Consistent Content Marketing for Business Growth
12:02 • 5min
Navigating the Balance: Consistency vs Big Bang in B2B Marketing
17:05 • 2min
Podcast Episode Wrap-Up and Engagement Promotion
19:26 • 2min