Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
Marketecture: Get Smart. Fast.
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Ad Tech Industry Misclassification Debate
The chapter delves into the controversy surrounding the misclassification of IDs in the ad tech industry, exploring whether it is deliberate fraud or a communication breakdown. It also discusses the impact of probabilistic IDs on the industry and stresses the need for accurate classification and adherence to standards.
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