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3min chapter
Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
Marketecture: Get Smart. Fast.
Ad Tech Industry Misclassification Debate
The chapter delves into the controversy surrounding the misclassification of IDs in the ad tech industry, exploring whether it is deliberate fraud or a communication breakdown. It also discusses the impact of probabilistic IDs on the industry and stresses the need for accurate classification and adherence to standards.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode