Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
Marketecture: Get Smart. Fast.
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Navigating the Evolving Landscape of Digital Advertising
This chapter dives into various aspects of digital advertising, starting with Reddit's unique ad approach and IPO filing, followed by discussions on the impact of a bipartisan bill on TikTok's ad business and Chinese companies' ad spending. It further explores the challenges faced by retailers in ad auctions and shifts to insights on Facebook's strategy. The conversation also delves into Comcast Advertising's new verification service, Microsoft's Edge browser sandbox, and the launch of a new MFA solution by IS, emphasizing the importance of contextual advertising amidst evolving ad technologies.
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