2min chapter

Marketecture: Get Smart. Fast. cover image

Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it

Marketecture: Get Smart. Fast.

CHAPTER

Introduction

Joe Zappa of Sharp Pen Media discusses the hurdles faced by B2B companies in ad tech and marketing, while also touching upon Cortex's video overlays, and the promotion of Marketecture's newsletter including topics on cookie spoofing.

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