#125 A Masterclass on Building SaaS Products That Customers Adopt with Stephen Wunker, Author Jobs To Be Done

Stephen Wunker Managing Director New Markets Advisors chats with Shripati Acharya, Managing Partner Prime Venture Partners.

Stephen is a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include Capturing New Markets, Jobs to be Done , and Costovation.

Listen to the podcast to learn about

02:00 - Jobs to be done for SaaS Companies
11:30 - How to Find Underlying Motivations of Your Customers
22:00 - How NOT to use Jobs to be done Framework
34:45 - How Often Should a SaaS Company Talk to Its Customers?
40:00 - The Best Innovation Book

Click here to read the full transcript

Next, listen to a serial SaaS founder, Srikrishnan Ganesan talk about How He Used Jobs to be Done Framework, When an MVP is Not Enough, Building a Community as a SaaS Business, Working with Industry Analysts and a lot more. 

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