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#125 A Masterclass on Building SaaS Products That Customers Adopt with Stephen Wunker, Author Jobs To Be Done
Prime Venture Partners Podcast
How to Track OKRs Effectively
In-depth interviews, not focus groups. We will occasionally do ethnography or screen sharing to understand what tools people are using today. Typically in those interviews, we'll use a funnel-shaped structure. So we want to start very broad and what are people's priorities? What are their frustrations? What do they find tedious? How does that relate to their priorities going forward? Once you get very specific, it's hard to helicopter up and then be very general again.
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