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#125 A Masterclass on Building SaaS Products That Customers Adopt with Stephen Wunker, Author Jobs To Be Done

Prime Venture Partners Podcast

CHAPTER

The Importance of Open Canvas in Tech

In tech more than I'd say any other industry you need to step back and understand those underlying motivations. But to do so you have to be very rigorous in that the virtues of tech are often some of the potential drawbacks as well. You could start boiling the ocean and look at all manner of things that customers are trying to get done. So you need to be both open and as well as very specific about what you're trying to achieve for your research.

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