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#125 A Masterclass on Building SaaS Products That Customers Adopt with Stephen Wunker, Author Jobs To Be Done
Prime Venture Partners Podcast
The Differences Between Traditional Market Segmentation and Jobs to Be Done
Jobs to be done tries to step behind what people are buying today or what they say they want. In doing so it often reconseives what the competitive landscape is. Oftentimes your competitors are not just your direct ones but totally different ways of getting certain jobs that people are trying to accomplish done for them. So by doing so it's a way to really generate innovative ways of designing a product and also of selling and marketing that product.
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