#125 A Masterclass on Building SaaS Products That Customers Adopt with Stephen Wunker, Author Jobs To Be Done
Prime Venture Partners Podcast
How Many Interviews Should You Do Every Week?
For an entrepreneur who is launching a new B2B product, how many such interviews would they really need to do in your opinion before they start getting a reasonable sense of what are the underlying jobs here? You would typically want to have at least five interviews. By the way, there is an emerging school of thought around doing interviews of users or customers every week. Do two to three interviews each week and that's great for some things but it won't give you breakthrough insights. If you're doing it every week, by definition, you are not looking for a breakthrough every week. That just doesn't happen that way.
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